social media

samples of the content and campaigns I've created for social media platforms

campaigns

"We See You, and We Read You" | I pitched and produced this book list series whose theme was determined by annually observed holidays such as Indigenous American Heritage Month, Women's History Month, Pride Month, and more. The social media graphics featured 4-5 books and quotes from each. The lists were curated based on online research and recommendations of others at Porchlight. Each list was shared in full on Porchlight's website.

Here are some of the social media campaigns I've managed for Porchlight Book Company, my full-time employer since 2019.

Interview with Authors | During the pandemic, Porchlight began partnering with local Milwaukee bookstore Boswell Book Company to host and promote virtual interviews with authors. I created and posted the graphics and eventually also began producing the interviews on my own. Additionally, I make and post clips from interviews to promote the interview after it's already taken place. Porchlight still hosts interviews with authors with most being open to the public and others are available only to those who pre-order a book. You can see all interview content on YouTube and Porchlight's website.

The Porchlight Business Book Awards | Porchlight's Annual Book Awards is the largest annual campaign that the marketing team tackles. For the entirety of my time at Porchlight, I've been in charge of creating the graphics and taking the photos/videos for this campaign, creating the posts for social media, as well as helping to read and judge the books. From the call for entries to the final announcements to the continued celebrations of the winning books and authors, there is little downtime in our promotion. Additionally, when the Pandemic hit, we pivoted to creating a video to livestream the Awards announcements, which I was fully in charge of. You can see all of our Business Book Awards work in one place on Porchlight's website. You can view the Awards video content on YouTube